About Juliana
I’m Juliana Sih, the Founder and Head Coach of Crescendo.
After college, I went to work in research, thinking the only way I could make a difference was to become a doctor or a scientist. After realizing that research and academia was not what I had hoped for, I turned to the corporate world to discover where else I could make an impact. After just a few short years, I was left unfulfilled. I felt trapped in either doing what I love or getting paid. I didn’t think I could have both.
At that time, I didn’t realize I could have my OWN business doing what I love and make money.
I thought I had to work for someone else, make their goals and dreams come true while putting my desires and yearning on the side burner until I retired.
Little did I know…
That when you own your own business, you can have freedom. Freedom with your time, creativity and limitless possibility for personal and professional growth. And although I knew it was going to be hard work, I knew it would be worthwhile.
I am here to help you have the thriving career and life you desire.
Whether it’s working for yourself, your dream company or starting that project that you’ve been thinking about for a decade, I believe that having a life you are excited and passionate about is an important part of being happier and content. Life should source you with joy and fulfillment, not deplete you of vitality.
Crescendo is dedicated to helping people reach their full potential and enlightenment.
Values
Live Authentically
You have a unique flavor, gift and talent that will help the world be a better place. Find that and expand it
Be Intentional
Choose who you want to be and how you will show up in the world.
Come Together
Unite yourself and others. Alone we can go fast, together we can go far.
Have Fun
Stop taking things so seriously, life should be filled with play, adventure and creativity.